Type: 3rd year project
Duration: 3 weeks
Objective: To choose a combination of an existing well-known company and a consumer product. Then develop branded packaging graphics, which incorporate research into the company, the product, as well as their markets. The goal of this project is to not only design a suitable package, but to capture the essence of the company, the product, and the associated demographics in a single design.
Combination chosen: Lululemon Athletica Inc. + Cold-pressed juice
This project is not affiliated with or sponsored by Lululemon, and is for educational purposes only.